CASE STUDY

ALICE IN CHAINS
FACELIFT 30-YEAR ANNIVERSARY BOX SET

ART DIRECTION & DESIGN BY RYAN CLARK
PHOTOGRAPHY BY ROCKY SCHENCK
ORIGINAL 1990 RELEASE ART DIRECTION AND LOGO BY DAVID COLEMAN
ZOETROPE PICTURE DISC ANIMATIONS BY DREW TETZ

This 30-year anniversary deluxe packaging started with a cleanup of the album cover. We were able to access the original scan of the cover, recreate the type to appear tack sharp, and meticulously remove any dust or scratch. We printed the LP gatefold jacket on reflective paper, and hired skilled zoetrope animator Drew Tetz to create four different animation scenarios for the album’s 2LP picture discs.

The box lid features the band logo on a clear window that shows through to a multi-layered transparency image—recreating the wild and colorful band photos taken by renowned photographer Rocky Schenck—using a single color per sheet.

The box also includes an 80-page hardcover book, a kiss-cut sticker sheet, four photo prints, a record slip mat, a foldout poster, a tour laminate, and the album on both cassette and vinyl.