CASE STUDY

DEMON HUNTER
EXILE DELUXE EDITION & TOUR ASSETS

ART DIRECTION & DESIGN BY RYAN CLARK
COVER PAINTINGS BY DAN SEAGRAVE
PHOTOGRAPHY BY DARREN CRAIG AND RENEE MCMAHON
COMIC BOOK WRITTEN BY RYAN CLARK, ILLUSTRATED BY BRENT MCKEE,
COLORED BY BILL CRABTREE & LETTERED BY PATRICK BROSSEAU
ADDITIONAL ILLUSTRATION BY DANIEL WARREN JOHNSON
DEMON HUNTER AND EXILE MERCHANDISE LOGOS BY NATHAN COMPLAN

Demon Hunter's Exile campaign was a robust cycle that included the band’s eleventh studio album and subsequent tours. We managed an incredible team of fine artists, photographers, illustrators, and more to build an immersive world which ran congruent with the band’s first ever concept record. Not only did we assemble the entire team surrounding this album, but sourced and managed every aspect of the project as the band’s first self-released album on their brand new label, Weapons MFG.

The standard edition vinyl was pressed in seven variants, while the deluxe edition CD came packaged with a foldout poster, art print, expanded booklet, and the first issue of a four-part comic book series dramatizing the album’s concept and expanding it into a tech-ravaged, near-future dystopia.

Tour assets included all promotional and marketing materials, a full merch line, and live staging props, as well as a VIP upgrade package which included a newspaper, art print, tote bag, sticker pack, laminate, and limited edition flexi disc. Variations were created for live merchandise and other tour assets across the 1.5 year/3 leg touring cycle.